Consider Quality

Refining Our Design and Developing a Site Wireframe

Now that we felt we had a strong system to communicate how purchases fall on the hierarchy to consumers and we developed the basis for the barometer, we began developing a wireframe for the splash page of our interface. The largest portion consists of a live feed of friends and their recent purchases. We wanted to emphasize the social aspect of our interface, because we feel like that has the highest potential to continually get people to log in. It also mimics the shopping experience, because from interviews, we learned people enjoy sharing their purchases with friends and vice versa. The column to the right of the feed is focused on the user’s personal purchasing and enticed the Care and Share functions of our site; the personal statistics and barometer are clearly visible in the upper right hand corner, and recent purchases which can be rated lie just below that. The Compare component, which is intended for use in the retail setting, it is not emphasized on the splash page. However, product comparisons would still be accessible and integrated deeper within the framework of the website. While the splash page is an important part of our initiative, refinement of the interface is not our main focus – it is important to note that the project is about using design to address a larger problem. The database and interface are a plan for a concept that we see most applicable to addressing the larger issues of the discount culture.