Consider Quality

Creating a Structure of Measures

Encouraging consumers to continuously interact with the system would require motivation, so we commenced work on the structure of the point system. In addition to receiving points for quality purchases, we wanted to reward users for other actions. Writing reviews is essential to the creation of the database. Although having a particularly positive or negative experience with a product is often enough for a user to write a review (as seen on Amazon) receiving points for leaving basic and extended reviews would encourage consistency. When the user is in the store and considering purchases, scanning barcodes of similar products would help us to group products by similar functionality in the database.  Therefore, we discussed the possibility of providing some benefit to engage in this act as well. Although we are still uncertain if points would be rewarded for scanning products (we don’t want to encourage mindless scanning of every item in a store just to gain points, since this would defeat the purpose), it is under consideration.

The following diagram illustrates the basic structure of the points system.